The customer’s always right . . . right? Whether or not that’s always true, the old adage is accurate when considering the usability of your app or website. After all, if they can’t use your app (or find themselves continually frustrated trying to), they’re not likely to be a customer for long. So why not learn from them where your app or site could be improved?
What is Usability Testing?
That’s where usability testing comes in. Usability testing is the method of testing that ensures that your app or site is easy to navigate, intuitive to use, and more. As we’ve explained before, with usability testing it’s your users who do the work, actually interacting with your app and providing feedback that you can incorporate to make your app better.
Working with actual users to test the features and functions of your app or site guarantees you will improve the overall user experience, as real users will undoubtedly find issues, errors, or simply confusing elements that you may have missed by being so close to the project.
What Do Usability Testing Tools Do?
There are a number of different tools that help facilitate the usability testing process — from recruiting users to reporting bugs to recording videos to mapping usage, and providing all of this data in a format that’s easily to analyze and take action on.
There are tools that don’t even require qualitative input from users — they simply track where users click, spend the most time, run into problems, and more. More than testing whether or not your site or app is usable, these tools are testing which areas of your site or app are being used the most.
Whatever specific purpose you may have for trying a usability testing tool, there is likely more than one option that can offer a solution. Today, we’re sharing 18 of the top usability testing tools currently on the market.
18 Top Usability Testing Tools
Fullstory allows you to view every move users make on your website. Every click, page transition, and more is captured and shared to help you identify moments where your users might feel frustrated or stuck, and then aggregates statistics to deliver valuable insights on every page.
Cost: You can use up to 1,000 monthly sessions per free, or purchase a subscription at $199 per month (billed annually) for 25,000 sessions.
Hotjar is a sort of one-stop-shop providing various features to test the usability of your website or application, including heatmaps, user tester recruitment, surveys, feedback polls, real visitor recordings, and more.
Cost: Free to $989/month
Koncept is a prototyping and usability testing platform in one. A drag-and-drop editor facilitates the creation of realistic prototypes. From there, you can create user tasks; invite users to test your prototype using 5-second first impression tests, click tests, and navigation tests; then analyze user behavior from the analytics dashboard.
Cost: Personal plans are $12 a month. Team plans are $36 a month for three users.
Using Loop11’s test builder, you can create, customize, and assign user tasks and objectives or ask usability questions in 40+ languages. Loop11 also provides features to help source test participants and shares data such as clickstreams, videos, heatmaps, and more.
Cost: You can sign-up for a limited-time, free version of each plan. The Rapid Insights plan, which includes three user tests per month and five participants per user test, is $49 per month. The Pro plan — which offers unlimited tests and participants — is $199 per month.
Morae offers a number of different ways to record and analyze the user experience, including through usability studies, focus groups, field research, and product testing.
Cost: You can download a free trial of Morae for 30 days. Following that, the software is $1,995.00.
try my UI
Try my UI is a remote usability testing product where you can set up your test, pick your target users from a wide array of demographic factors, and collect videos of users performing your test to garner feedback. Additionally, their Collaborative Analysis suite turns that user data into engaging and useful results and action steps.
Cost: Personal plans are free, but you pay $35 for each test credit; Team plans are $299 per month, and Enterprise plans start at $1,200 per month.
This remote user research platform offers numerous features, including first-click and navigation tests, design surveys, preference tests, and five-second intelligibility tests to validate interfaces, interaction flows, iconography, messaging, product concepts, and more.
Cost: A single user can sign up for free, and plans go up to $396 per month for four users, unlimited test length, and various features.
Userbrain provides access to a worldwide pool of real people using your website or app for the first time, as well as videos of these people interacting with your digital experience and sharing their insight and feedback.
Cost: $14 per user test with a monthly subscription or $20 per user test when you pay as you go.
UserTesting makes it easy for companies to get on-demand feedback from their target market on websites, prototypes, iOS and Android apps through self-guided usability testing videos or live video interviews.
Cost: Contact UserTesting directly for further details on Individual and Enterprise plans.
With UXTesting, customers can uncover their customers’ insight by user testing prototypes, mobile apps, or websites. All user data is uploaded to the UXTesting dashboard, where you can easily view all feedback videos and visualized reports.
Cost: After a 14-day free trial, interested customers are required to contact UXTesting for a special quote.
Userfeel.com provides videos of real users sharing feedback as they use your website or app. The testing tool can be used to test a website in any language, and on any device within 24 hours.
Cost: Plans start at $49 per user session for desktop and $99 per user session for mobile and tablet — or you can prepay for a group of credits and receive a discount!
Usabilla’s feedback features facilitates user feedback on websites, apps, and emails. Using targeted surveys and embedded feedback options, companies can collect quantitative and qualitative data from their customers and improve their digital experiences.
Cost: Pricing is calculated by personalized quote.
With Optimal Workshop’s suite of usability testing tools you can test the information architecture of your site, users can provide their first impression of your website in any stage — from wireframe to screenshots of the current site, test and analyze user behavior through heatmaps, garner feedback through surveys, qualitative user notes, and questionnaires . . . and so much more.
Cost: You can use every analysis feature in Optimal Workshop’s suite for free forever on small projects or move up to unlimited features at $166 per month.
UserVoice provides a comprehensive feedback solution that goes beyond just users. By collecting and compiling feedback from multiple sources, including users, sales, support, and more, UserVoice claims to help its customers better curate and analyze the feedback that leads to better product evolution and happier customers.
Cost: Contact UserVoice for details.
Validately is a user research solution that highlights its comprehensive features, including test participant recruitment, a dedicated user research testing platform, and automated reporting of user feedback.
Cost: Prices start at $199 per month and go up to $699 per month before reaching the Enterprise level. You can also pay for just participant recruiting exclusively, with plans starting at $15 per test participant.
With Userlytics, users follow a script to test your website, mobile app, or prototype remotely on video. You’ll receive picture-in-picture videos of users’ feedback and insights — from there, you can annotate, download, and share the videos and analyze your usability through your own personalized usability testing metrics.
Cost: The DIY Plan starts at $49 per participant, going up to $69, $99, and then an annual subscription for additional participants and features.
A self-described “decision analysis platform”, Qualaroo integrates within your application to provide opportunities for real-time feedback from users. With special features such as an automated feedback loop, sentiment analysis (to help make open-ended responses a little more qualitative), various forms of targeting — from behavioral to cookie to metadata — and so much more!
Cost: After a 14-day free trial, basic plans start at $99 a month.
BetaCrash makes app build distribution easy, with a built-in ticketing system; a Crash Report feature that easily collects bugs and sends crash logs; and a visual dashboard that highlights relevant info such as the number of builds downloaded, most used devices, and more.
Cost: Try the service for free for up to 5 builds per month. Premium plans go as high as $99 a month for 500 uploads per month and additional features.
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Usability testing tools can make the process of improving your app or website an easier and more efficient experience. But so can working directly with the pros! If you’re interested in working with a professional testing team to test the usability of your app, we’d put PLUS QA at the top of the list.
Reach out to learn more!